FITRIDIANI, Mutiara, et al. “The Influence of Brand Image on Purchasing Decisions at Lazada Among Management Students at Universitas Insan Pembangunan Indonesia”. International Journal of Environmental, Sustainability, and Social Science, vol. 6, no. 5, Sept. 2025, pp. 1156-61, doi:10.38142/ijesss.v6i5.1591.