NURJAMAD, Moh Aep, and Resti Ayu PEBRIANTI. “The Influence of Brand Image and Brand Awareness on Purchasing Decisions of Mixue Ice Cream & Tea Products in Bandung City on ShopeeFood”. International Journal of Environmental, Sustainability, and Social Science, vol. 6, no. 5, Sept. 2025, pp. 1274-82, doi:10.38142/ijesss.v6i4.1457.