NURJAMAD, Moh Aep; PEBRIANTI, Resti Ayu. The Influence of Brand Image and Brand Awareness on Purchasing Decisions of Mixue Ice Cream & Tea Products in Bandung City on ShopeeFood. International Journal of Environmental, Sustainability, and Social Science, [S. l.], v. 6, n. 5, p. 1274–1282, 2025. DOI: 10.38142/ijesss.v6i4.1457. Disponível em: https://staging.journalkeberlanjutan.com/index.php/ijesss/article/view/1457. Acesso em: 6 jun. 2026.